Rising expectations of consumers are dictating the appropriate and relevant use of data. Show me you know me. I will explore techniques and examples (good and bad) that use data to create, sustain, and grow relationships with your consumers.
Senior Vice President of Business Intelligence and Integrated Solutions
Luckie
BIOGRAPHY
Brian Lamkin is the Senior Vice President of Business Intelligence and Integrated Solutions Luckie & Co. For more than 28 years, Brian has held various IT, Data Warehousing, Sales Analytics, Marketing Analytics positions at Cash America International, Galderma Laboratories a division of Nestle Skin Health, and Smith & Nephew. Brian has an extensive background in database management, BI platform implementation, team leadership, and predictive analytics. Contributing to both Luckie offices, Brian works in Mansfield, Texas.
Margaret Mason
Analyst
Luckie
BIOGRAPHY
Margaret joined Luckie’s BI & Analytics team after earning her master’s degree in marketing from the Culverhouse College of Business at the University of Alabama in 2020, driven to pursue a career that would allow her passion for storytelling and her skills in data analytics to work hand in hand. She has experience working across all of Luckie’s SBUs in addition to business development, helping them leverage data and analytics to solve the key business questions.
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