2022
Culverhouse Business
Analytics Symposium

Data Science at Greenlight builds machine learning (ML) and advanced analytic solutions to drive our business. As one of the last pieces of the data team to be built, we are still in the early phases of building models and defining our process. As we grow, we strive to have both immediate impact, but also lay the groundwork for the future by being thoughtful about best practices, tools, and processes. We’ll look at data science’s operating model, tools, best practices, and vision for the future as Greenlight grows. While Greenlight and its data science muscles grow, so do the families we serve. As an example of the power of Greenlight’s data, we’ll look at what data tells us about how our families’ behavior changes as they grow. We’ll look at examples of a family’s journey. From what kind of chores kids get at different ages, to how a child ages through the app, we’ll see that our data gives us the power to personalize our product to better serve our families.