Space limited, register today! Up to nine (9) undergraduate teams (3-5 students per team) will have one week to tackle a business analytics case and submit a video presentation. Judges (composed of industry professionals and Culverhouse faculty) will review the video submissions to identify three (3) teams that will advance to the finals and present, in-person on Thursday, October 9 (4-6pm) at the Bryant Conference Center. Prizes will be awarded to the top teams:
Each competing team will consist of 3-5 undergraduate students from any major at the University of Alabama. No individual may compete on more than one team and teams should NOT work together in their preparation.
Students who compete in the case competition are eligible to attend the Business Analytics Summit (registration fee waived) on Friday, October 10. Contact Quoc Hoang for registration instructions.
The Problem Statement/Case will be released on Monday, September 29. There will short kick-off call that evening (details will be provided to teams after registration). There will be one opportunity for teams to submit questions for a call on Thursday, October 2. All questions and answers will be posted in a OneDrive folder for all registered teams.
As in all academic assignments, be sure to cite all sources including uses of Gen AI.
No individual is permitted to contact the case sponsor, employees, customers and other related parties for assistance with the case outside of the Thursday Q&A session.
Each team will present their analysis and recommendations through the video submission. Each team member is expected to participate during the presentation. Video presentations should not exceed 15 minutes – teams exceeding the time limit will receive a points deduction and judges will stop reviewing the video after the 15-minute mark.
Deliverables required: (1) video submissions of oral presentations and (2) electronic versions of accompanying presentations (both in PDF and PowerPoint PPTX format) are due no later than 11:59 p.m. Central Daylight Time on Sunday, October 5, 2025. Any submissions received after this time will not be considered for judging.
Teams will be scored based on their video presentation and accompanying electronic presentation.
Teams should document and cite ALL sources of information to guard against plagiarism. The list of sources does not need to be part of the verbal presentation, but it should be included with the submitted files.
Three finalist teams will be selected to present, in-person (Bryant Conference Center) on Thursday, October 9, 2025. Presentations will take place between 4:00 p.m. to 6:00 p.m. Central Daylight Time.
Teams will have 15 minutes to present their analysis and recommendations. Teams will engage in a question & answer period with the judges for up to 8 minutes.
In the audience will be the judging panel (composed of industry professionals and Culverhouse faculty), students who submitted a video deliverable but did not advance to finals and competition staff/faculty.
A finalist team cannot watch presentations until they have presented in finals. As such, the team presenting first in finals may watch the second and third finalist presentations, the team presenting second may only watch the third finalist presentation and the team presenting third is not able to watch any finalist presentations.
Winners will be announced, in-person at the Culverhouse Analytics Summit (Bryant Conference Center) on Friday, October 10, 2025 at 3:45 PM.
The judges will base their decision on both content and presentation. A case competition is designed to develop critical business skills such as research, analysis, presentation, creativity, and teamwork. Solutions presented should be viable for real-world implementation.
For finalist teams: During the question and answer portion of the competition, teams will be asked questions related to the information they presented. There may not be right or wrong answers, but these questions give the team an opportunity to demonstrate the depth of their analysis and reasoning behind their recommendations. Part of a team’s score will be based on the ability to concisely articulate well-reasoned responses to judges’ questions.
Scoring factors will include: understanding of case background, soundness of analytical methods, data-driven recommendations, real-world viability of the proposed strategy, professionalism of the team members, and logical flow of the presentation.
FAILURE TO ABIDE BY ALL OF THESE RULES MAY RESULT IN IMMEDIATE DISQUALIFICATION
ALL DECISIONS BY JUDGES AND CASE COMPETITION FACULTY/STAFF ARE FINAL
