From Data to Impact: How Analytics Drives Innovation and Opportunity in the Modern South
In an era where data fuels decision-making across industries, the ability to harness analytics for meaningful impact has never been more critical—especially in the fast-evolving business landscape of the American South. This keynote will explore how business analytics is transforming organizations, communities, and individual career paths, with special focus on the unique opportunities and challenges facing University of Alabama students and faculty.
The session will highlight real-world examples of how analytics is driving innovation in regional industries such as healthcare, sports, finance, and manufacturing, as well as how ethical considerations and responsible AI are shaping the future of analytics. Attendees will gain insights into the skills and mindsets needed to thrive in this data-driven world, discover actionable strategies for bridging the gap between classroom theory and business practice, and hear inspiring stories of analytics making a difference in Southern communities.
Whether you are an educator preparing students for tomorrow’s careers or a student seeking to chart your own path, this keynote will equip you with the knowledge and inspiration to turn data into opportunity and impact.
Dr. Boykin has over 30 years of experience within Telecom. She has worked for most of the major Telecoms including Verizon, Nextel, and currently AT&T. Frances has spent 20 years at AT&T working in areas of data including Marketing, Global Supply Chain, and today as Director of Advanced Analytics in Mass Markets focusing on Customer Experience analytics. Through her team CX data is accumulated, analyzed, and leveraged for both traditional analysis and ML/AI projects. Currently she is leading transformation data and GENAI projects.
Dr. Boykin’s education includes a Bachelor of Science in Computer Information Systems, an Executive MBA obtained here at Kennesaw State University, and a Doctor of Business degree from Argosy University. Dr. Boykin spent many years in the education field working as an adjunct professor, most recently at Georgia Piedmont Technical College. She currently sits on the local board of directors for Atlanta Technical College.
stay up to date
Sign up for email updates on the 2022 symposium, and other analytics news within the Culverhouse College of Business.
This website uses cookies to collect information to improve your browsing experience. Please review our Privacy Statement for more information.
