Schedule and Session Info

The Culverhouse Business Analytics Symposium, presented by the Institute of Data & Analytics, serves as a dynamic intersection between industry and academia.

This premier event brings together professionals from both areas to create a collaborative environment where knowledge and expertise are shared. The symposium showcases current analytic practices used in various industries and highlights the latest methodological advances developed within academic research.

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Schedule

7:00 – 8:00 AM | Registration and Light Breakfast

8:00 – 8:15 AM | Welcome

Jason Parton, Director, Institute of Data and Analytics / Associate Professor of Statistics

Kay M. Palan, Dean, Culverhouse College of Business

8:15 – 9:00 AM | HARNESS THE POWER OF MEASUREMENT AND ANALYTICS TO DRIVE PROFITS

Janneke van Geuns, Head of Measurement & Analytics, Financial Services, Google

Complex problems, siloed departments, and lots of data make it difficult to make the right decisions. This is why Google and its customers embrace the power of measurement and analytics.

9:00 – 9:15 AM | transition

9:15 – 10:00 AM | DRIVING VALUE WITH DATA ANALYTICS

Charles Villarreal, VP, Director of Data Analytics, City Bank

Data is undisputedly one of the most valuable assets in business. The advanced analytics toolbox continues to expand at an incredible speed. Yet businesses consistently struggle to derive value from their data & analytics programs. This talk will explore how to drive business value with data & analytics by way of a systems thinking approach.

10:00 – 11:00 AM | Poster Session – Sponsored by Lockheed Martin

11:00 – 11:45 AM | OPEN SOURCE ANALYSIS

Ryan M. McKeon, Director, Office of Analytics, U.S. Department of State, Global Public Affairs

I will discuss the importance of open source information, how we gather it, and how our analysts use it to derive insights that improve senior decision makers’ understanding of events around the world.

11:45 AM – 1:00 PM | Lunch

1:00 – 1:45 PM | DELIVERING ARTIFICIAL INTELLIGENCE AT LOCKHEED MARTIN

Lance Roth, AI/ML Manager, Lockheed Martin Artificial Intelligence Center

Building AI solutions is hard. At Lockheed Martin, we are staying ahead of ready by applying artificial intelligence technologies and platforms to succeed in our customers’ mission. The Lockheed Martin Artificial Intelligence Center (LAIC) is setting the standard by being both the center of excellence and foundation for AI across the enterprise. The LAIC is providing the AI infrastructure, upskilling, and custom solutions that accelerate core competencies that are both inward and outward facing.

1:45 – 2:00 PM | transition

2:00 – 2:45 PM | GENERATIVE AI: DIGITAL DISRUPTION OR DIGITAL DISTRACTION?

Krishna Cheriath, VP & Head of Digital Data and Analytics Zoetis

Since the advent of ChatGPT and the rapid acceleration of Large Language Models, Generative AI is at the peak of its hype cycle. Among the tech experts there are AI optimists and AI pessimists. There are those who are excited about the potential for creation of new business models, new ways of doing things and unlock further human productivity and creativity. But there are others who worry about the disruption and the displacement of the workforce, and the ethical and moral implications. This talk will focus on unpacking Generative AI, the potential, the risks and what are the essential building blocks that an organization will need to get right as the embark on a Generative AI journey.

2:45 – 3:00 PM | transition

3:00 – 3:30 PM | Awards AND Closing Remarks

Margaret Mason

Brian Lamkin

Turning Information Into Relevance

Cameron Jagoe

The Certain Business Case for Analytics during Uncertain Times

Raja Chakarvorty

Data Science Profession: Required Skills and Its Usage in Insurance Sector

Bart Masters

Data Science at Greenlight: Growing with our Families

Dr. Rubina Ohanian

Ryan Anderson

Building the Intelligent Supply Chain

Dr. Erik Johnson

Using Analytics to Detect Blight and Enforce Codes in Cities

Octavio Flores

Value Driven Data and Advanced Analytics Strategy

Krishna Cheriath, VP & Head of Digital Data and Analytics, Zoetis

Since the advent of ChatGPT and the rapid acceleration of Large Language Models, Generative AI is at the peak of its hype cycle. Among the tech experts there are AI optimists and AI pessimists. There are those who are excited about the potential for creation of new business models, new ways of doing things and unlock further human productivity and creativity. But there are others who worry about the disruption and the displacement of the workforce, and the ethical and moral implications. This talk will focus on unpacking Generative AI, the potential, the risks and what are the essential building blocks that an organization will need to get right as the embark on a Generative AI journey.

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